Understanding the Linkages between Small-Scale Producers and Consumers through the Analysis of Short Food Supply Chains in a Local Market in Nopala de Villagrán, Hidalgo, Mexico

Producer-consumer linkages in a small rural market in Mexico are studied. Two short food supply chains were identified, which reduce producer-consumer distance and enable the exchange of information regarding egg origin and farming practices. This allowed the creation of food symbolism, increased co...

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Autor Principal: Romero López, Ana Rosa
Otros Autores: Manzo Ramos, Fernando
Formato: info:eu-repo/semantics/article
Idioma: eng
Publicado: Pontificia Universidad Javeriana 2017
Acceso en línea: http://revistas.javeriana.edu.co/index.php/desarrolloRural/article/view/19145
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Sumario: Producer-consumer linkages in a small rural market in Mexico are studied. Two short food supply chains were identified, which reduce producer-consumer distance and enable the exchange of information regarding egg origin and farming practices. This allowed the creation of food symbolism, increased consumers knowledge and trust on producer and their products. Producers increased knowledge regarding egg characteristics demanded and ways to satisfy such demand. It is concluded that small-scale egg producers are able to sale highly valued eggs by their tangible/intangible attributes, allowing closeness, confidence, food symbolism and exchange of information with consumers.