Diseño de un plan de marketing de servicios para Bio Hostal Mindo Cloud Forest ubicado en la parroquia rural de Mindo-contón San Miguel de los Bancos.
por: Gordillo Barreno, Diana Stephania
Publicado: (2013)
Marketing in times of crisis: the bearing proactive marketing has on business performance
The fact whether a proactive market response could have a bearing on how towithstand an economic crisis is being examined in this paper. A theory linkinga strategic emphasis on marketing, market orientation and entrepreneurialorientation is being put to the test as the background to a “proactive mar...
| Autor Principal: | Mesa Correa, Diana |
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| Otros Autores: | Martínez Costa, Carme, Mas Machuca, Marta, Uribe Saavedra, Felipe |
| Formato: | info:eu-repo/semantics/article |
| Idioma: | spa |
| Publicado: |
Pontificia Universidad Javeriana
2013
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| Materias: | |
| Acceso en línea: |
http://revistas.javeriana.edu.co/index.php/cuadernos_admon/article/view/7106 |
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