The Effect of Behavioral Investments on Persistence in Humans

The sunk costs effect is defined as the tendency to persist in an endeavor once an investment has been made. This project evaluated whether this effect occurs after making a behavioral investment and if forced and free responses have similar effects upon subsequent behavioral persistence. Subjects,...

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Autor Principal: Plata Caviedes, Tatiana; Universidad Nacional de Colombia
Otros Autores: Córdoba Salgado, Oscar Alejandro; Universidad Nacional de Colombia, Clavijo Álvarez, Álvaro Arturo; Universidad Nacional de Colombia
Formato: info:eu-repo/semantics/article
Idioma: spa
Publicado: Pontificia Universidad Javeriana 2009
Materias:
Acceso en línea: http://revistas.javeriana.edu.co/index.php/revPsycho/article/view/282
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