Selección de artículos que destruyen valor en el portafolio de productos comercializados por la empresa manos libres distribución efectiva sas
The purpose of this study is to identify the items that destroy value in the product portfolio of the company Hands Free distribution because these stolen the value generated by other articles and directly affect the operations of the company. The research approach is quantitative and qualitative de...
| Autor Principal: | Rodríguez Castro, Juan Manuel |
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| Otros Autores: | Santa Guayara, Yamel Adolfo |
| Formato: | info:eu-repo/semantics/bachelorThesis |
| Idioma: | spa |
| Publicado: |
Universidad de San Buenaventura - Cali
2016
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| Materias: | |
| Acceso en línea: |
http://hdl.handle.net/10819/3306 |
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| Sumario: |
The purpose of this study is to identify the items that destroy value in the product portfolio of the company Hands Free distribution because these stolen the value generated by other articles and directly affect the operations of the company. The research approach is quantitative and qualitative descriptive and explanatory type. The methodology is based on the realization of a diagnosis of creating value every product portfolio. Subsequently the results were evident in 3 product groups where through the adoption of BCG matrix model to distribute the resulting model of EVA listings for items that generate greater value is obtained, helps medium to generate and ultimately destroy it. |
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