Procedimiento para realizar la evaluación de mercado en la etapa de formulación de un proyecto
This research work is part of the project << procedure to perform the assessment of market in the stage of formulating a project>> of Professor Ronald Rojas Alvarado of specialization in Integral Management of Projects of the program Industrial Engineering from the University of San Buen...
| Autor Principal: | Franco Rodríguez, Nancy Rocío |
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| Otros Autores: | Sánchez Rodríguez, José Luis, Vente Mancilla, Ana Elvira |
| Formato: | info:eu-repo/semantics/bachelorThesis |
| Idioma: | spa |
| Publicado: |
Universidad de San Buenaventura - Cali
2017
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| Materias: | |
| Acceso en línea: |
http://hdl.handle.net/10819/3715 |
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| Sumario: |
This research work is part of the project << procedure to perform the assessment of market in the stage of formulating a project>> of Professor Ronald Rojas Alvarado of specialization in Integral Management of Projects of the program Industrial Engineering from the University of San Buenaventura Cali. The objective of this work was to design a procedure to conduct the study of market in the stage of formulating a project, according to the theoretical foundations of the specialized literature in the formulation and evaluation of projects and the theory in market research, as well as the methodology and techniques for its development.
The methodology used was the probabilistic sampling method, which allows you to determine the number of people to survey, according to the target population, the collection of information was done through survey designed with filter questions closed. The results contain the target market, the demand to meet, the offer that exists for the products to offer, the sources of information and marketing mix. These were determined through find and reports from secondary sources. In accordance with procedure raised was applied to the project "Development of a competitive agro-industrial system in a bio region of Valle del Cauca", according to the analysis, show positive results with regard to the consumption of pumpkin and chili, since they are products that have few substitutes and the majority of respondents would purchase the product regardless of whether it increases its value, for this reason it is determined that the project is feasible. |
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