Incidencia de la logística en el marketing
por: Burbano Vallejo, Edy Lorena
Publicado: (2017)
La tercera parte de la logística: el servicio a domicilio en el sector de comidas rápidas en Cali
Customer service is considered a strategy that generates a competitive advantage for companies over their competitors. In the present study, the effects of a good or bad physical distribution were pointed out in the case of households and how it influences positively or negatively the corporate imag...
| Autor Principal: | Burbano Vallejo, Edy Lorena |
|---|---|
| Formato: | info:eu-repo/semantics/article |
| Idioma: | spa |
| Publicado: |
Universidad de San Buenaventura - Cali
2017
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| Materias: | |
| Acceso en línea: |
0123-5834 |
| Etiquetas: |
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