Diseño de un plan de direccionamiento estratégico para la empresa Representaciones Turísticas Alta Calidad S.A. mayorista de viajes ubicada en la ciudad de Santiago de Cali
The increase in virtual sales of touristic products has left in a second level to the traditional travel agencies, which is represented in the decrease on sales in this kind of companies. The company Representaciones Turisticas ALTA CALIDAD S.A., located in Santiago de Cali, Colombia, by a design of...
| Autor Principal: | Alvear Arteaga, Juan Sebastián |
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| Formato: | info:eu-repo/semantics/bachelorThesis |
| Idioma: | spa |
| Publicado: |
Universidad de San Buenaventura - Cali
2018
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| Materias: | |
| Acceso en línea: |
http://hdl.handle.net/10819/5508 |
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| Sumario: |
The increase in virtual sales of touristic products has left in a second level to the traditional travel agencies, which is represented in the decrease on sales in this kind of companies. The company Representaciones Turisticas ALTA CALIDAD S.A., located in Santiago de Cali, Colombia, by a design of a strategic management plan, wants to analyze the actual, past and future situation of the company and touristic sector, defining fortitudes, weaknesses, threats and opportunities, establishing its needs and challenges, which let make a balance score card, looking for sustainability and profitability. The development of this project is based on the use of diagnostic tools, such as market research, working environment and competence analyze, which let design strategies aimed to the realization of the mission and vision proposals. |
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