Propuesta de marketing estratégico 2017-2018 orientado al chance en la empresa La Fortuna S.A. marca Acertemos ubicada en el departamento del Cauca en Colombia
The Marketing strategic planning (MSP) is a need for La Fortuna S.A. to the effective implementation of it’s porposes for the 2016-2018 period. By definition the MSP, contributes to align the financial and human resources to succeed. The Company requires an strategic marketing plan to be build on a...
| Autor Principal: | Enríquez Revelo, Alba Yaneth |
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| Otros Autores: | Castaño Vivas, Guillermo |
| Formato: | info:eu-repo/semantics/bachelorThesis |
| Idioma: | spa |
| Publicado: |
Universidad de San Buenaventura - Cali
2018
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| Materias: | |
| Acceso en línea: |
http://hdl.handle.net/10819/5522 |
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| Sumario: |
The Marketing strategic planning (MSP) is a need for La Fortuna S.A. to the effective implementation of it’s porposes for the 2016-2018 period. By definition the MSP, contributes to align the financial and human resources to succeed. The Company requires an strategic marketing plan to be build on a conceptualization or theorical basis to stablish it’s develop framework, the diagnosis of the marketing measures that validate the results and the formulation of a line of action to achieve the objectives for the indicated period. The “chance” or betting industry, is the most profitable product for the operational income and rentability to the partners of La Fortuna S.A. Establishing a strategic marketing plan benefits the Company and the stakeholders. |
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