La responsabilidad social empresarial vista desde un enfoque competitivo
Currently there are thousands of social problems usually originated by bad policies, poor public administration, lack of resources in general, etc. These sectors are increasingly and with the expansion of technology in social networks has become evident the public's sensitivity to these. In thi...
| Autor Principal: | Guardo Arnedo, Pedro Antonio |
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| Formato: | info:eu-repo/semantics/article |
| Idioma: | spa |
| Publicado: |
Ciencias Administrativas, Económicas y Contables
2019
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| Materias: | |
| Acceso en línea: |
http://hdl.handle.net/10819/6906 |
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| Sumario: |
Currently there are thousands of social problems usually originated by bad policies, poor public administration, lack of resources in general, etc. These sectors are increasingly and with the expansion of technology in social networks has become evident the public's sensitivity to these. In this article we will analyze how large companies should have policies that help these vulnerable sectors and in this way also improve their competitiveness and positive impact in the region in which they operate, also the differences that exist between social marketing and CSR, in which aspects of the company and the environment influences CSR and some examples of this. |
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