MODEL TO DETERMINE THE INTERNATIONAL COMPETITIVE POSITIONING: SANTANDER CLOTHING SECTOR IN THE NORTH AMERICAN MARKET
This paper presents a proposal of competitiveness analysis of an industry or productive sector in a foreign market by developing an integrated model that includes three elements: competitiveness matrix, competitive positioning and competitive situation. The competitiveness assessment model is applie...
| Autor Principal: | Gómez Parada, Édgar Javier |
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| Otros Autores: | González Sarmiento, Gustavo |
| Formato: | info:eu-repo/semantics/article |
| Idioma: | spa |
| Publicado: |
Universidad Santo Tomás seccional Bucaramanga
2012
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| Materias: | |
| Acceso en línea: |
http://revistas.ustabuca.edu.co/index.php/LEBRET/article/view/326 |
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| Sumario: |
This paper presents a proposal of competitiveness analysis of an industry or productive sector in a foreign market by developing an integrated model that includes three elements: competitiveness matrix, competitive positioning and competitive situation. The competitiveness assessment model is applied to determine the competitiveness of clothing from Colombia in the U.S. market. A considered contribution of the proposed model the integrality of the elements for an analysis of international competitiveness of an industry, sector or product in a foreign market objective, to analyze the market performance, market dynamics, the identification of competitors of the target market and the distance from them, and specially the easy interpretation of both, academia and especially industry. |
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