MODEL TO DETERMINE THE INTERNATIONAL COMPETITIVE POSITIONING: SANTANDER CLOTHING SECTOR IN THE NORTH AMERICAN MARKET

This paper presents a proposal of competitiveness analysis of an industry or productive sector in a foreign market by developing an integrated model that includes three elements: competitiveness matrix, competitive positioning and competitive situation. The competitiveness assessment model is applie...

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Autor Principal: Gómez Parada, Édgar Javier
Otros Autores: González Sarmiento, Gustavo
Formato: info:eu-repo/semantics/article
Idioma: spa
Publicado: Universidad Santo Tomás seccional Bucaramanga 2012
Materias:
Acceso en línea: http://revistas.ustabuca.edu.co/index.php/LEBRET/article/view/326
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