“Estudio del comportamiento del consumidor de Quinua y mecanismos para incentivar la demanda en el Distrito Metropolitano de Quito”
Today's entry fast food chains has taken possession in the local market, so eating habits have changed, bypassing traditional, such as quinoa, barley, wheat and other products. For this reason it was decided to conduct a survey in the city of Quito to analyze the preferences of local consumers....
| Autor Principal: | Vargas Toapanta, Rosa Gabriela |
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| Otros Autores: | Pauta Iza, Benjamín Washington |
| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2014
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| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/7116 |
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| Sumario: |
Today's entry fast food chains has taken possession in the local market, so eating habits have changed, bypassing traditional, such as quinoa, barley, wheat and other products. For this reason it was decided to conduct a survey in the city of Quito to analyze the preferences of local consumers. In order to encourage and increasing consumer demand for quinoa. |
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