Análisis del comportamiento del consumidor en las hortalizas orgánicas y diseño estratégico para potenciar el consumo en el Distrito Metropolitano de Quito
The present work research has the objective of knowing the consumer’s behavior about the organic vegetables so it be possible to obtain a valuable information which will let us identify the factors that influence their decision of buying. This is done with the support of specialized texts such as:...
| Autor Principal: | Llano Escobar, Gabriela Alexandra |
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| Otros Autores: | Morejón Estrada, Sylvia Verónica, Pozo Ortega, Erika Johanna |
| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2014
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| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/6455 |
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| Sumario: |
The present work research has the objective of knowing the consumer’s behavior about the organic vegetables so it be possible to obtain a valuable information which will let us identify the factors that influence their decision of buying.
This is done with the support of specialized texts such as: Marketing books, marketing’s research and consumer’s behavior the ones that help the present study to determine the important aspects and have a better approach about the present topic.
The market’s investigation is based on research techniques that permit determine important aspects about the consumer’s behavior such as manners, consuming habits, likes and preferences so it can be possible to obtain relevant information that contributes to the strategies’ generation. |
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