Estudio de factibilidad para la creación de una microempresa productora de queso fresco en la parroquia de Pilaló del cantón Pujilí y su comercialización en la ciudad de Latacunga
The research project aims to propose the creation of a micro producer of cheese in the parish Pilalo Pujilí and marketing in the city of Latacunga. Market research, product information is analyzed, for the field survey will apply, tabulation and interpretation of results will facilitate the identif...
| Autor Principal: | Bastidas Sambache, Andrea Fernando |
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| Otros Autores: | Cando Ruíz, Gabriela Veronica |
| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2014
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| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/7110 |
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| Sumario: |
The research project aims to propose the creation of a micro producer of cheese in the parish Pilalo Pujilí and marketing in the city of Latacunga.
Market research, product information is analyzed, for the field survey will apply, tabulation and interpretation of results will facilitate the identification of demand, supply and unmet demand, concludes with a description of the marketing mix for the product again be known by consumers. |
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