Diseño de un plan de marketing social de la Clínica Santa Lucía especialista en oftalmología, para la concienciación del activo cuidado de la salud visual de los habitantes de la ciudad de Quito.
The development of this project responds to the need to implement a plan of social marketing for the Clínica Santa Lucía, specialist in ophthalmology, which belongs to the private sector with its clientele mainly from class middle - high. Through social marketing plan, there are different strategie...
| Autor Principal: | Piedra Coronel, Giovanni André |
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| Otros Autores: | Salazar Berrones, Diana Sofía |
| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2015
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| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/9125 |
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| Sumario: |
The development of this project responds to the need to implement a plan of social marketing for the Clínica Santa Lucía, specialist in ophthalmology, which belongs to the private sector with its clientele mainly from class middle - high.
Through social marketing plan, there are different strategies in order to create awareness in people on the active care of your eyecare through education and prevention about eye disease campaigns.
In addition, aims to promote the services and technology that has the clinical St. Lucia to give timely and corrective treatment to different problems and Visual diseases that occur throughout our lives. |
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