Diseño de un plan de marketing para la Cooperativa de Ahorro y Crédito "Textil 14 de Marzo" en el Valle de Los Chillos
In Ecuador, Cooperatives are dedicated to providing money to interest more comfortable than the Banks, this precisely by the social objective to pursue. The main objective of these institutions is to give credits to make micro-business and not for consumption, however the operating costs need to...
| Autor Principal: | Ochoa Balseca, Wilson Rene |
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| Formato: | bachelorThesis |
| Idioma: | deu |
| Publicado: |
Quito; 2013
2013
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| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/4666 |
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| Sumario: |
In Ecuador, Cooperatives are dedicated to providing money to interest more comfortable
than the Banks, this precisely by the social objective to pursue. The main objective of these
institutions is to give credits to make micro-business and not for consumption, however the
operating costs need to be covered, and consumption credits give more profitability and
with this remedy the costs and expenses of operation.
The Cooperativa “14 de Marzo” has a participation and a prestige in the market already
earned for its years of operation; however what you are looking for in the present work of
degree is to increase the uptake of partners and thus their operations to obtain an future
growth and at the national level. |
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