Proyecto asociativo entre la Fundación Runa y la empresa Kallari, productoras del cacao y de la planta de guayusa para la producción y comercialización de un fitofármaco que eleve el rendimiento mental aplicado a los estudiantes universitarios de la ciudad de Quito.
The Pharmaceutical sector in Ecuador covers 1.1% of the GDP, with 90% of imported drugs. That is why this project is due to analyze the commercial and productive feasibility of a phytomedicine made by guayusa`s caffeine and the cocoa`s theobromine from Ec...
Autor Principal: | Martínez Guevara, Ritha Gabriela |
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Otros Autores: | Salinas Bocón, Katherine Cristina, Valdivieso Villena, Andrea Estefanía |
Formato: | bachelorThesis |
Idioma: | spa |
Publicado: |
2014
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Materias: | |
Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/5812 |
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Sumario: |
The Pharmaceutical sector in Ecuador covers 1.1% of the GDP, with 90% of
imported drugs. That is why this project is due to analyze the commercial and
productive feasibility of a phytomedicine made by guayusa`s caffeine and the
cocoa`s theobromine from Ecuador in order to improve mental performance and
reduce the consumption of substitutes that damage the college students` health of
Quito. Therefore, this project wants to set up an association between Kallari and
Runa Foundation, raw materials` suppliers and Kaway`s partners of this
phytomedicine. One way of achieving this is making relevant studies in order to
demonstrate the feasibility of the production and commerce of the phytomedicine;
the potential market is 62.114 college students of Quito who would be interested in
acquiring this new product |
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