Proyecto asociativo entre la Fundación Runa y la empresa Kallari, productoras del cacao y de la planta de guayusa para la producción y comercialización de un fitofármaco que eleve el rendimiento mental aplicado a los estudiantes universitarios de la ciudad de Quito.

The Pharmaceutical sector in Ecuador covers 1.1% of the GDP, with 90% of imported drugs. That is why this project is due to analyze the commercial and productive feasibility of a phytomedicine made by guayusa`s caffeine and the cocoa`s theobromine from Ec...

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Autor Principal: Martínez Guevara, Ritha Gabriela
Otros Autores: Salinas Bocón, Katherine Cristina, Valdivieso Villena, Andrea Estefanía
Formato: bachelorThesis
Idioma: spa
Publicado: 2014
Materias:
Acceso en línea: http://dspace.ups.edu.ec/handle/123456789/5812
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Sumario: The Pharmaceutical sector in Ecuador covers 1.1% of the GDP, with 90% of imported drugs. That is why this project is due to analyze the commercial and productive feasibility of a phytomedicine made by guayusa`s caffeine and the cocoa`s theobromine from Ecuador in order to improve mental performance and reduce the consumption of substitutes that damage the college students` health of Quito. Therefore, this project wants to set up an association between Kallari and Runa Foundation, raw materials` suppliers and Kaway`s partners of this phytomedicine. One way of achieving this is making relevant studies in order to demonstrate the feasibility of the production and commerce of the phytomedicine; the potential market is 62.114 college students of Quito who would be interested in acquiring this new product