El marketing directo alcances y logros económicos y financieros de las empresas comerciales en los cantones Quito, Cayambe y Pedro Moncayo
Today there are plenty of products that are offered equal differently by companies, but be competition to them are forced to resort to a very important tool in commerce, direct marketing, so get as many and customer loyalty. Marketing is a set of activities whose primary purpose...
| Autor Principal: | Delgado Betancourt, Jessica Tamara |
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| Otros Autores: | Saá Pinta, John Patricio |
| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2014
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| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/5854 |
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| Sumario: |
Today there are plenty of products that are offered equal differently by companies,
but be competition to them are forced to resort to a very important tool in commerce,
direct marketing, so get as many and customer loyalty.
Marketing is a set of activities whose primary purpose is to inform consumers about
the features and benefits of a product or service in order to conquer the market by
meeting the needs of consumers. Several types of marketing but research focused on
direct marketing which has some means that are: personal selling, telemarketing or
telephone marketing, direct mail marketing or mailing, catalog marketing, direct
response television marketing, kiosk - marketing, marketing on - line |
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