Consulting report - Creditex S.A.A. - go to market for the apparel division
This report recommends the best Go-to-Market strategy for Creditex’s Apparel Division in penetrating the United States market. Creditex is one of the largest and best vertically integrated textile companies in Peru. The overall report analyzed external opportunities, threats and the internal stre...
| Autor Principal: | Carbajal, Giancarlo |
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| Formato: | info:eu-repo/semantics/masterThesis |
| Idioma: | Inglés |
| Publicado: |
Pontificia Universidad Católica del Perú
2018
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| Materias: | |
| Acceso en línea: |
http://tesis.pucp.edu.pe/repositorio/handle/123456789/12728 |
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| Sumario: |
This report recommends the best Go-to-Market strategy for Creditex’s Apparel
Division in penetrating the United States market. Creditex is one of the largest and best
vertically integrated textile companies in Peru. The overall report analyzed external
opportunities, threats and the internal strengths and weaknesses of the textile industry. Major
external threats include new entrants in the textile market from Asia and Central Europe. The
entrance of Chinese textile has affected not just the industry but the economy of Peru as well.
Cheap labour, manufacturing capacity and economic scale of China has changed the textile
pricing market overall whereby Pima cotton and/or Peru textile pricing has become one of the
most expensive textiles in the world. The change of market demand, customer preferences
and spending has also has influenced the Pima cotton demand in the Global market. One of
the main internal weaknesses of Creditex is their pre-production and production process that
affects efficiency and the overall manufacturing efficiency, which includes wastage,
inventory cost, time delivery and services. Both the external and internal analysis has resulted
in Creditex unable to meet the sales target in the United States market. Three marketing
strategy solutions have been proposed to assist Creditex meet their sales target. All three
solutions can also be implemented for a long-term goal, and are not mutually exclusive.
Creditex should be able to meet the key success factors that identify the enablers and risk
factors that company would need solve or reconsider before implementing the
implementation plan. |
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