Consulting report - Creditex S.A.A. – new business unit
Creditex is one of the largest textile companies in Peru, located in Lima, specializing in yarns, fabrics, and apparels. The United States is one of its leading export markets. The company required consulting help to start a new business unit owing to lack of business growth due to rising competi...
| Autor Principal: | Castello Rubín, Helga Estefanía |
|---|---|
| Formato: | info:eu-repo/semantics/masterThesis |
| Idioma: | Inglés |
| Publicado: |
Pontificia Universidad Católica del Perú
2018
|
| Materias: | |
| Acceso en línea: |
http://tesis.pucp.edu.pe/repositorio/handle/123456789/12731 |
| Etiquetas: |
Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
| Sumario: |
Creditex is one of the largest textile companies in Peru, located in Lima, specializing in
yarns, fabrics, and apparels. The United States is one of its leading export markets. The company
required consulting help to start a new business unit owing to lack of business growth due to
rising competition from low-wage South East and South Asian countries. The developed
countries focus on innovation and R & D, where they lead the Technical Textiles and Intelligent
Textiles. The technical textiles have various applications in various industries such as
automotive, construction, medical, etc. The companies who have taken the technical textile and
smart textile route have shown tremendous progress in business performance. The evidence
shows the company believes in a follower approach. Creditex wants to use their expertise and
would like to opt for a related diversification in technical textiles. It leaves us with the most
encouraging choices, medical and protective, which have great growth opportunities. Once
again, both these fields are diverse, sticking to uniforms (medical and protective), where
Creditex has the know-how, capacity, and the budget seems a right fit. The medical uniform
segment is the most promising field due to a significant rise in old-age population across the
world which calls for setting up more hospitals and more healthcare workers. The healthcare
market in North America shows a positive growth forecast for the next ten years. A product
development strategy was developed for creating the new business unit. The project ends with
the conclusions and recommendations as well as introducing the "Innovation DNA" within the
organization. |
|---|