Predicting market segmentation variables using Twitter following relations

From the beginning, social sciences have looked to categorize people into groups that share common characteristics, to better serve the population, giving a distinguished treatment to each group. Applying this approach to the planning of business activities, we can better understand people’s needs,...

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Autor Principal: Brossard Núñez, Ian Paul
Formato: info:eu-repo/semantics/masterThesis
Idioma: Inglés
Publicado: Pontificia Universidad Católica del Perú 2018
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Acceso en línea: http://tesis.pucp.edu.pe/repositorio/handle/123456789/13072
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