Gerencia integral desde la perspectiva de un modelo de planeación estratégica
This article is the product of the research results of the project "Organizational environment of the food processing companies of Cali", which seeks to implement competitive strategies that, added to the business consulting experience of the authors, allow us to design a strategic plannin...
| Autor Principal: | Román Muñoz, Olga Herminda |
|---|---|
| Otros Autores: | Arbeláez Ordóñez, Gonzalo, Patiño Vargas, César Augusto |
| Formato: | info:eu-repo/semantics/article |
| Idioma: | spa |
| Publicado: |
Universidad de San Buenaventura - Cali
2017
|
| Materias: | |
| Acceso en línea: |
0123-5834 |
| Etiquetas: |
Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
| Sumario: |
This article is the product of the research results of the project "Organizational environment of the food processing companies of Cali", which seeks to implement competitive strategies that, added to the business consulting experience of the authors, allow us to design a strategic planning model that provides a holistic view of management by involving internal conditions and external pressures; Secondly, to visualize the company as a complex whole with multiple interactions and influences and, thirdly, to think strategically to reach the proposed goals with the commitment and support of the human talent of the organization. It is a model that proposes to change the mental schema of linear thinking to open up a new way of thinking about the organization based on bidirectional communication, which needs to be analyzed, interpreted and put into practice in order to clarify the strategy competitive, work based on a shared mission, vision and values, define an adequate organizational structure and generate an organizational culture oriented to change, all of which allows to ensure a solid and continuous success, based on a service of excellence to the client and in the optimal quality of the products through a permanent creation of value. |
|---|