Plan de Comunicación para el Fortalecimiento de la Organización y Comunicación de Médicos y Asociados Clinchimborazo Cía. Ltda.
The purpose of this study was to design a plan of internal and external communication for organizational strengthening and communication of Physicians and Associates Co. ClinChimborazo clinic. Ltda . Within the study began with a literature major focus on communication , identity, among others , as...
| Autor Principal: | Vinueza Montenegro, María José |
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| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2015
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| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/7456 |
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| Sumario: |
The purpose of this study was to design a plan of internal and external communication for organizational strengthening and communication of Physicians and Associates Co. ClinChimborazo clinic. Ltda . Within the study began with a literature major focus on communication , identity, among others , as a basis for further development of research and proposed plan.
Survey focused format officials occupying key positions in the administration area Clinic Doctors and Associate ClinChimborazo addition to the general population , in order to meet the diverse perspectives technique was used as primary data collection in order to develop a proper diagnosis of the current situation.
Based on internal research, literature review and experience, a proposal was made , raising strategies that began with the socialization of the objectives and organizational philosophy , is also provided tools for internal communication as well as planned motivation staff , strengthen communication, has also sought to involve human talent with clinical and has set indicators for monitoring, evaluation and budget , supporting solidification processes brainstorming and finally be may strengthen the organization. |
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