El plan de comunicación como estrategía organizacional.
The development of this academic article aims to demonstrate the communication planning and organizational strategy that strengthen business development and support the achievement of objectives. Communication is a vital tool for organizations, since any activity within these communicates. C...
| Autor Principal: | Chávez Cumba, Paola Stefanía |
|---|---|
| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2016
|
| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/12543 |
| Etiquetas: |
Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
| Sumario: |
The development of this academic article aims to demonstrate the communication
planning and organizational strategy that strengthen business development and support
the achievement of objectives.
Communication is a vital tool for organizations, since any activity within these
communicates. Communication to become a tool of strategic management must
develop its procedures in a planned way and this can be done by implementing a
communication plan that will generate political and communication to meet the needs
of the organization strategies.
Speaking of communication within organizations spanning several concepts including:
Identity, Image, organizational culture, working environment needed to execute a
process of communication that is the key to success for the company. |
|---|