Etnomarketing: business strategies from cultural roots
por: Ortiz, Nicolás
Publicado: (2016)
Ethnography as an interdisciplinary approach to marketing: a new attempt
The subjects of culture experience transformations in their daily lives which affect social practices, including marketing. Therefore, traditional appreciations and methods are insufficient, and there is an urgent need for dialogue with other disciplines in order to enrich these forms of thought. He...
| Autor Principal: | Vélez Zapata, Claudia Patricia |
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| Otros Autores: | Fioravanti, Raphael Hardy |
| Formato: | info:eu-repo/semantics/article |
| Idioma: | spa |
| Publicado: |
Pontificia Universidad Javeriana
2009
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| Materias: | |
| Acceso en línea: |
http://revistas.javeriana.edu.co/index.php/cuadernos_admon/article/view/3866 |
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