Relación de los constructos que definen el Brand Equity desde un enfoque formativo de la marca YAMAHA en personas de 18 a 70 años en la ciudad de Bogotá
por: Moncayo Henríquez, Paul Santiago
Publicado: (2018)
Measuring digital era impact on brand interaction among young emerging consumers: a case study of colombian consumers
Traditional marketing employs the brand funnel metaphor to explain the purchasing process of customers, in order to better aim its efforts towards influencing their decisions. Said funnel is based around five stages: awareness, consideration, buy, loyalty and engagement. However, there is a new r...
| Autor Principal: | Cabrera Rios, Nelson |
|---|---|
| Formato: | Tesis de Doctorado |
| Idioma: | eng |
| Publicado: |
Pontificia Universidad Católica del Perú
2017
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| Materias: | |
| Acceso en línea: |
http://tesis.pucp.edu.pe/repositorio/handle/123456789/9694 |
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