The Loyal Customer Phenomenon as a Social Relationship: A Study with Ambulant Coffee Salesmen in the City of Ibagué

The purpose of this research was to study the relationship established between an ambulant coffee salesman (ACSM) and his loyal client, in the frame of Michael Argyle’s social relationships model. Thirty couples were interviewed about the ACSM and loyal clients relationship; also interactions among...

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Autor Principal: Javela, Lady Grey; Universidad de Ibagué
Otros Autores: Botero, María Mercedes; Universidad del Norte
Formato: info:eu-repo/semantics/article
Idioma: spa
Publicado: Pontificia Universidad Javeriana 2009
Materias:
Acceso en línea: http://revistas.javeriana.edu.co/index.php/revPsycho/article/view/410
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