The potential effects of Coca-Cola's corporate social responsibility practices on the ecuadorian consumers’ perception

This research seeks to understand the Ecuadorian consumers’ motivators in order to purchase Coca-Cola products and their perspectives on Corporate Social Responsibility (CSR) when purchasing from the brand. The research findings were based on a survey that was conducted to 385 Ecuadorian particip...

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Autor Principal: Cañas Albán, Sharon Lisseth
Formato: bachelorThesis
Idioma: en_US
Publicado: PUCE 2018
Materias:
Acceso en línea: http://repositorio.puce.edu.ec/handle/22000/14578
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