Strategic orientation and competitive resources. A study in major Colombian industries

This article attempts to determine predominant business strategies in large industries located in Colombia, and their relationship with competitive factors. The theoretical model to understand this phenomenon has been based on the theory of resources and capacities, and to test the hypotheses, the m...

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Autor Principal: Calderón Hernández, Gregorio
Otros Autores: Álvarez Giraldo, Claudia Milena, Naranjo Valencia, Julia Clemencia
Formato: info:eu-repo/semantics/article
Idioma: spa
Publicado: Pontificia Universidad Javeriana 2009
Materias:
Acceso en línea: http://revistas.javeriana.edu.co/index.php/cuadernos_admon/article/view/3862
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