La psicología y las marcas: una aproximación al rol del psicólogo en la agencia de publicida
por: Montoya González, Daniel
Publicado: (2017)
Effects of strategic consistency of a message on the consumer
Much has been said about the comprehensive management of tools which form the communications mix (integrated marketing communications); however, most of the studies developed in this area have concentrated on an analysis of the economic and financial effects which this form of action may have in bus...
| Autor Principal: | Navarro Bailón, María Ángeles |
|---|---|
| Otros Autores: | Delgado Ballester, Elena, Piñero, María Sicilia |
| Formato: | info:eu-repo/semantics/article |
| Idioma: | spa |
| Publicado: |
Pontificia Universidad Javeriana
2009
|
| Materias: | |
| Acceso en línea: |
http://revistas.javeriana.edu.co/index.php/cuadernos_admon/article/view/3863 |
| Etiquetas: |
Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
|