El comercio electrónico como herramienta competitiva para favorecer la creatividad, confianza y procesos de relacionamiento con el cliente
por: Gutiérrez Gamba, William
Publicado: (2018)
The e-commerce market development of China as the biggest in the world and Alibaba as a successful model of a market platform during the year 2015
In 2013, China became the biggest e-commerce market worldwide, where Alibaba has consolidated itself as the biggest company of the market. This is an exploratory study aimed to present an updated overview of the Chinese e-commerce state, and for this purpose, focused on the year 2015. Through an ind...
| Autor Principal: | Hidalgo Naranjo, Doménica Solange |
|---|---|
| Formato: | bachelorThesis |
| Idioma: | en_US |
| Publicado: |
PUCE
2018
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| Materias: | |
| Acceso en línea: |
http://repositorio.puce.edu.ec/handle/22000/14956 |
| Etiquetas: |
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